Media6°has pioneered a revolutionary approach to social targeting. We deliver scalable custom audiences to major marketers by utilizing the online connections of their consumers. Conventional means of targeting using context and demographics are becoming obsolete due to the flood of data generated online. We are at the forefront of harnessing this data to construct custom audiences that deliver meaningful results to marketers. Our technology builds upon a proven body of research from traditional direct marketing.
At Media6°, consumer privacy is a top priority. We do not collect personally identifiable information (PII); instead, our technology looks at the connections between a brand’s existing customers and new prospects through the social graph. By analyzing key data attributes, including recency, frequency, reciprocity and proximity, we target based on the inferred preferences of individuals who are connected online. This enables us to identify the best prospects, eliminate wasted impressions, and deliver industry-leading ROI.
