Media6°provides major brand marketers with targeted audiences using the power of social graph data. The familiar phrase “birds of a feather flock together” best describes our custom audience creation technology.
Our patent pending algorithms and methods connect a brand’s existing customers with user segments composed entirely of consumers who are interwoven via the social graph. These bespoke Media6° segments are both completely customized for each advertiser and enormously scalable. They reflect high degrees of homophily, the tendency of like-minded individuals to cluster with other people who strongly resemble them.
These Media6° audiences, sharing powerful demographic and psychographic traits, have been proven to respond to advertising messages at rates dramatically higher than other targeting alternatives.
Media6° is the ideal partner for brand marketers seeking large audiences displaying the highest levels of response, engagement, word of mouth and collective behavior.
