Relevant Reading
The Media6° strategy builds directly on studies undertaken by leading researchers in the fields of social psychology, machine learning and social network theory. The academic literature relevant to the work of Media6° is vast. The following articles, some written by researchers associated with Media6°, provides a useful primer regarding the relevancy of social network theory to the marketing mission that Media6° has undertaken on behalf of its clients.
Network-Based Marketing: Identifying Likely Adopters via Consumer Networks [pdf]
Mining Social Networks for Viral Marketing [pdf]
Birds of a Feather: Homophily in Social Networks [pdf]
Viral Marketing for the Real World [pdf]
